An established name in West Flanders, Rijwielen Kurt Galle contacted the team at Say Hey. A new generation was ready to shift up a gear and continued as Café Vitesse.

How can we launch a fun, innovative brand that perfectly encapsulates the desire for cycling? Cycling is fun and enjoyable, for young and old. Surely that should be contained in a fresh new name?

‘It should stand out, and preferably with a touch of nostalgia’, so that's what we aimed for in the bike shop's branding. You sense from the first encounter that there is a new dynamic among Café Vitesse's young guard. The whole thing was complemented by catchy slogans, clear colour choices and photography with a nod to the past.

To boost Café Vitesse's official start, we supported them with a launch campaign. Social media channels were set up and our marketers provided a targeted strategy. A combination of clever images, teasing animations and captivating captions.