Blackdog

Challenge

In a crowded and competitive market, how can we make a security company stand out? How can we improve their communication to better highlight the professional services?

Camprotection tasked us with rebranding their company. We took a unique approach and proposed a new and surprising name that still gets the message across. Blackdog is your loyal, reliable companion, dedicated to your personal comfort and security.

Branding

The dog as a sign of confidence and vigilance

A strong visual identity is crucial to solidify the new brand name. The brand needs to exude confidence and showcase its unique values in the right way. Using a black dog as a mascot was an obvious choice, but we've complemented it with a robust font and a vibrant color.

Naming

Blackdog is a dedicated guard dog with a clear purpose: to provide protection and security, day and night, now and always.

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Design

A standout brand that clearly differentiates itself from the competition. The new visual identity ensures that Blackdog stands out in the streets and is recognizable in all its applications. Whether it's a van on the road or a striking advertisement, you'll spot it instantly, which builds trust!

photography

The photography had to communicate trust and professionalism. We wanted to create a friendly, family-oriented feel while maintaining a focus on detail. When you choose Blackdog, you can expect security, exceptional service, and a high-quality finish.

We spent several days with their team documenting their work, capturing the friendly atmosphere, and showcasing their achievements. We also took individual portraits of each team member.

Social media

Based on a strategic plan, we develop a diverse content calendar. We regularly create and post content on Blackdog's social media channels. Social media presence is not only important for brand awareness but also builds trust.

Thanks to the strong employer branding campaign, we found 6 new employees in a matter of weeks!

Anouk Hubrechtsen

Employer branding

To complement the weekly page posts, we've created a dynamic campaign to attract top talent and new employees. Our employer branding efforts showcase the benefits of working at Blackdog and ensure our open positions are filled quickly.

Interested candidates can easily apply through our user-friendly job site, where all vacancies are clearly listed.

Ready to take your brand to new heights?

Get in touch and meet our award-winning branding and marketing team.